The PTTCRM slogan is operational. Real estate closes bookings. Agencies close per-client ROAS. F&B closes reservations or store visits. A generic win/lose pipeline dilutes all three.
W0: three industries
Real estate: project leads, viewing slots, bookings. Agency: many clients, handoff SLA, portal per contract. F&B: campaign to reservation — not staff GPS.
Same platform — CRM, Ads, Portal, AI — but fields, stages, and reports change by industry. That is why Industry is not the Marketing SKU.
Not an ERP
Industry depth does not mean warehouse, payroll, or attendance. PTTCRM stops at marketing that becomes revenue.